Posted October 26, 2012

Video: Latest behind-the-scenes look at Derrick Rose’s comeback

Chicago Bulls, Derrick Rose, Rob Mahoney

What could have been a thankless cycle of rehab work for Derrick Rose has evolved into a gradually unveiled video feature detailing his return from ACL surgery. The fifth installment of that series from one of Rose’s sponsors, Adidas, debuted Friday:

*****

It’s slick, well-edited and uncommonly pertinent; a behind-the-scenes recovery process has been given an unprecedented visual element, even if it is carefully tailored and incredibly broad. We have no idea when Rose will be back, but with a smart campaign highlighting the most endearing aspects of his personality, Adidas has kept the star fresh on everyone’s minds.

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