Nike unveils ‘crazy’ Air Jordan XX8
By Ben Golliver
Sometimes a picture is worth 1,000 words. Other times, 1,000 question marks.
Jordan Brand unveiled the latest iteration of its classic sneaker, the Air Jordans, in New York City on Monday. Bearing the tagline “Dare to Fly,” the Air Jordan XX8 looks unlike, well, anything you would put on your lower legs unless you were a Black Ops commander running through a deep snowfall.
Michael Jordan’s signature brand seems well aware that it is breaking new ground. “Yeah, it looks crazy,” a promotional video for the shoe said, according to TheScore.com. SoleCollector.com reported the teaser also admitted: “It’s not for everyone.”
The Jordan XX8 features an all-black sleeve that covers the entire shoe, save the blue sole, and extends up to the mid-ankle. The sleeve opens and closes with a zipper that, when pulled down, reveals a neon green shoe with neon green laces, neon green lace holes and a black Jumpman logo on the tongue. According to Jordan Brand, the XX8 is the “lightest, most responsive Air Jordan of all time” and boasts “stealth” inspiration. “By the time you see us coming, it’s too late,” the company said. Filmmaker Spike Lee, Knicks forward Carmelo Anthony, designer Tinker Hatfield and Jordan Brand president Larry Miller were on hand to unveil the shoe.
Thunder All-Star guard Russell Westbrook, inked to Brand Jordan in October, will debut the sneakers on Tuesday against the Nets, according to ESPN.com. The Air Jordan XX8 will retail for $250.