Durant, Paul, Griffin and James star in Christmas Day NBA ads
By Ben Golliver
It’s no Super Bowl Sunday, but the NBA’s Christmas Day marathon always produces a wave of new advertisements.
Tuesday’s quintuple-header brought new spots from Thunder forward Kevin Durant and Clippers guard Chris Paul. Other recent spots, starring Clippers forward Blake Griffin and Heat forward LeBron James, also were featured heavily in the rotation, as were the NBA’s own Christmas-themed commercials which trickled out over the last month.
Here’s a full rundown.
Durant was featured in an ad for Sprint, which opens with him dressed in pajamas that are far too small, surprising a mother and her son as they begin their day in the kitchen. Durant, embodying the family’s husband, astounds the boy and apparently excites the mother, before his height is put to good use around the house in a twist ending.
Paul starred in a State Farm ad that played off his skills as a distributor. The separated-at-birth sketch included Paul and his long-lost twin “Cliff” who shared his assist skills as an insurance agent.
Griffin’s advertisement for Kia was released recently and shown repeatedly on Christmas. In the spot, he continues to travel back in time with life advice for his younger self. Here, he suggests the younger Griffin should play a basketball-themed arcade game while riding a mechanical horse.
James’ Samsung commercial has been airing for awhile now. It’s about what you would expect: James captures important family moments and trades laughs with his kids thanks to his smart phone.
The NBA also aired three of its own spots. The first, based on Carol of the Bells, was first released online in November.
Five NBA stars bounce basketballs to the tune of the Christmas carol.
Knicks superfan Spike Lee paid homage to Bernard King in a spot that dropped last week.
Finally, Durant and his mother, Wanda Pratt, star in a black-and-white advertisement that explores the trust built up in their mother/son relationship.