Posted May 06, 2013

Nike unveils ‘MVP’ edition of LeBron James’ signature LeBron X sneakers

Ben Golliver, LeBron James, Miami Heat, Nike
Nike's "MVP" version of the LeBron X. (Nike)

Nike’s “MVP” version of the LeBron X. (Nike)

After taking home the fourth MVP award of his career on Sunday, Heat forward LeBron James took to the court in Game 1 of an Eastern Conference semifinals series against the Bulls in a new “MVP” special edition of his signature LeBron X Nike sneakers.

The kaleidoscopic kicks feature pretty much every color imaginable and are supplemented by a “Witness History” advertising campaign that included a massive billboard outside American Airlines Arena in Miami.

This latest version of the LeBron X follows a number of others, as Nike released a Superhero-themed shoe for the playoffs, an Easter-themed version, an All-Star version, and a Christmas Day version.

The most striking aspect of the MVP sneakers: the left shoe doesn’t match the right shoe, which allows for double the craziness.

Nike's "MVP" version of the LeBron X. (Nike)

Nike’s “MVP” version of the LeBron X. (Nike)

Click through for a look at the artwork, details on the sneakers and a gallery of photos.

James became just the fifth player in NBA history to win the MVP award at least four times, joining Kareem Abdul-Jabbar (six), Bill Russell (five), Michael Jordan (five) and Wilt Chamberlain (four). Here’s the billboard artwork Nike put together to supplement the special shoes.

Promotional artwork for the "MVP" version of the LeBron X. (Nike)

Promotional artwork for the “MVP” version of the LeBron X. (Nike)

Nike offered the following pitch for the “MVP” version of the LeBron X.

The vibrant LEBRON X MVP shoe fuses the unique colorways and designs of each style in the LEBRON X series, which James debuted in August 2012. The design details, including MVP on the shoe tongue, weave the story of James’s incredible journey over the past year. It’s a path that has seen him striving for excellence by perfecting his shooting efficiency, assists and rebounds to cut through defense effectively as an individual and as a team. Along the way, James has traveled from the courts of London to the hardwood arena of Miami, achieving victory in an extraordinary 27-game winning streak.

With the release of the LEBRON X MVP shoe, Nike pays tribute to a player who has earned his place in basketball history through his unwavering dedication to the pursuit of greatness.

The LEBRON X MVP shoe will be available in limited quantities at select retailers in North America and China soon.

Plenty of additional images can be seen in the gallery below.

25 comments
ebonysugar1
ebonysugar1

Saw a lot of comments about Jordans being much better.  These shoes are Jordans to this generation.  I remember my parents throwing fits about Jordans being too expensive too ugly too uncomfortable, I remember my dad telling me they werent made to be hooped in (as an adult I agree).  We (The Jordan witnesses) have to realize that the next generation (Lebron witnesses) love these shoes just as much as we loved Jordans...Would I rock these colors personally no...but then again I like to match, these kids do not care.


DaquanWebster
DaquanWebster

THE NBA IS PLANNED LEBRON NEW HE WAS GETTING HIS FOURTH MVP BEFORE THEY ANNOUNCED IT AND MADE NIKE MAKE A SNEAKER I THINK THAT BECAUSE YOU CAN'T MAKE A SHOE IN 20 MINUTES

mmabadboy185
mmabadboy185

How can u not like them? Idc what ppl think about ugly or not! I Will buy some and rock them hard.. and I'm from cleveland, and I don't like bron for what he did, but I like the shoe

Miamiheatlover
Miamiheatlover

They shoes are NICE

it's just the colors are UGLY

SamCrawford
SamCrawford

Ugly. Do they make new LeBron shoes every 20 minutes?

nchristal11
nchristal11

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nchristal11
nchristal11

Those shoes are way better than Jordan's they would get way more votes than any of Jordans shoes

Seth5
Seth5

These are awesome shoes

JeremieMichaelAllen
JeremieMichaelAllen

Who designs Lebrons shoes.. The shoe is ALWAYS hideous and besides the ugly color combinations the shoe itself never changes.. That's. the thing that Makes Jordans so great.. Each Shoe has its own story from the Flu game, to the Father's Day title patent leathers, the 63 he scored Inthe Garden in the Jordan 1's.. I could go on and on...

ebonysugar1
ebonysugar1

@DaquanWebster Its the same shoe...different colors...He has like 10 colors out  of the exact same shoe...hell I can design them in 10 second lmao


Seth5
Seth5

Yes they would

seant
seant

@Seth5 going through life blind must be difficult