Posted June 07, 2013

Reports: Thunder’s Kevin Durant to leave agent, sign with Jay-Z’s Roc Nation Sports

Ben Golliver, Jay-Z, Kevin Durant, Oklahoma City Thunder, Roc Nation Sports
Kevin Durant will reportedly sign on with Jay-Z's Roc Nation Sports. (Issac Baldizon/Getty Images)

Kevin Durant (right) will reportedly sign on with Jay-Z’s Roc Nation Sports. (Issac Baldizon/Getty Images)

Thunder forward Kevin Durant will leave agent Rob Pelinka and Landmark Sports to sign with Jay-Z’s Roc Nation Sports, according to multiple reports.

The Sports Business Journal and ESPN.com reported that Durant will leave Landmark Sports after little over a year.

“We are honored and blessed to have worked on behalf of Kevin for a brief period of time,” Pelinka told the Sports Business Journal in a statement.

“[Durant] wants Jay-Z to handle his branding,” a source told Yahoo! Sports. “He had a chance to be with his idol and couldn’t say no.”

Durant, 24, finished second in the 2013 MVP voting and averaged 28.1 points, 7.9 rebounds and 4.6 assists for the Thunder, who advanced to the Western Conference semifinals before being eliminated by the Grizzlies. The four-time All-Star and three-time scoring champion led Oklahoma City to the Finals in 2012.

The All-NBA First Team selection placed No. 5 on a Forbes’ list of the NBA’s top earners back in January and placed No. 12 on Sports Illustrated’s “Fortunate 50″ list of the highest-earning athletes back in May, ranking fifth among NBA players. Durant’s current endorsements include Nike, Sprint, and Skullcandy and he ranked No. 3 among jersey sales back in April. He just completed the second year of a five-year, $89 million maximum contract that runs through the 2015-16 season.

Rapper and entrepreneur Jay-Z — real name Shawn Carter — sold his small ownership stake in the Nets to pursue a career in athlete representation. His clients include Yankees star Robinson Cano and WNBA star Skylar Diggins; Durant would be his first major NBA client. Yahoo! Sports reported in April that Carter’s Roc Nation Sports business will partner with Creative Artists Agency (CAA) to negotiate contracts and market athletes.

Durant previously left agent Aaron Goodwin and Goodwin Sports Management to sign with Landmark Sports in March 2012.

10 comments
muktech
muktech

Very good move! I hope Durant stays in OKC and build that market.

Mindscope1965
Mindscope1965

Good move for Durant.  The way the league today is designed, Durant will more than likely not resign with OKC and end up inn the East with a team that can utilize his talents.  He is a big name at the Rucker Park in NYC.  Perhaps he lands there in the future with the Knicks or the Brooklyn Nets.  He is a hidden treasure that is a far greater shooter than a Lebron James that gets very little fanfare.  I would love to see Durant on the big stage at some point in his career.

OK
OK

Durant signs up with the Don King of the NBA.

Expect Durant to be bankrupt and out of the league in three years.

Action
Action

@Mindscope1965 I agree about his talent and game, but I don't think he's hidden.  People know how good he is.  It will be interesting to see him on a greater stage.

Action
Action

@OK That is the stupidest comment I've ever read.  Barring injury, Durant will be in the League until he is 40.

TheDudeSpeaks
TheDudeSpeaks

@Action @OK Durant has no chance of playing into his late 30's. That lanky body will not handle the wear and tear. As for J and Roc Nation, I don't know how well that will go. He bailed on the Nets and tried to take responsibility of the rebuild but it was really just the Russian Billionaire. Durant is not nearly as good as people think. Without Westbrook and a very strong supporting cast, he will never be anything. Look at his college days...

OK
OK

@Action

Durant will be bankrupt and suing this Don King wannabe long, long before that, chump.

JoeCabot
JoeCabot

@TheDudeSpeaks Do you mean the one season spent in college where his stat line was 26/11, he was a first team All-American, and won multiple player of the year awards?   Are those the college days of which you are speaking?

OK
OK

@Roosevelt Rider

Rosie,

Apart from King's manslaughter conviction and subsequent four years in the pokey, one really can't find much difference between King and the Younger Scam Artist Formerly Known As Jay-Z.

This will end with players in bankruptcy. Guaranteed.

Roosevelt Rider
Roosevelt Rider

@OK @Action Interested in why you would compare Carter to King? Care to elaborate on that?And while you are at it,explain also the Durant out of the league in 3 years statement,I need a good laugh!