Posted August 05, 2013

Pelicans unveil new uniforms

New Orleans Pelicans, Rob Mahoney
Pelicans uniforms

Pelicans players (from left) Jason Smith, Ryan Anderson, Anthony Davis and Jrue Holiday pose in the team’s new uniforms. (Derick E. Hingle/USA Today Sports)

The Pelicans unveiled new uniforms on Thursday to officially complete their rebrand. The presentation featured New Orleans players Anthony Davis, Jrue Holiday, Ryan Anderson and Jason Smith.

Unfortunately, the new duds – the franchise’s first since shedding the “Hornets” moniker in April and adopting a red, blue and gold color scheme — are as pedestrian as they come. 

The design isn’t bad; it’s just generic. Rather than choose a more interesting concept based on a new name and palette, New Orleans went with a safe, bland look without much character. The uniform, which has some interesting flourishes here and there, could certainly be worse. But this feels like a missed opportunity for a franchise that has long stood out with a distinct, teal-driven theme. Now the Pelicans will fade into the red-and-blue NBA masses with an ultra-conservative jersey set.

(NBA.com)

(NBA.com/Pelicans)

The Pelicans’ road uniforms are primarily a dark blue to symbolize Louisiana’s state flag, while their home uniforms are a conventional white.

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Among the aforementioned flourishes, per the team’s official release:

The Pelicans’ partial logo is featured on the side of the shorts, while the “Bird-de-Lis” will be highlighted in the center back of the neck of the jersey. At the center of the waistband of the shorts sits a unique ligature that combines the letters ‘N’ and ‘O’ to form a basketball. This new mark, created specifically and exclusively for the Pelicans, will be used selectively by the team and incorporated into Pelicans’ branding.

Greater variety should come in due time. Although NBA teams are not permitted to introduce a third, alternate jersey in such a rebrand, the Pelicans intend to unveil alternate uniform schemes for the 2014-15 and 2015-16 seasons.

(nba.com/pelicans)

(nba.com/pelicans)

While the uniforms don’t make much of an imprint, the “Pelicans” name has proved to be fairly polarizing among fans.

“I mean, it’s funny, I’m not going to lie,” Holiday told The Point Forward of the new name. “It’s funny saying it. ‘We’re the Pelicans.’ But I’ve said it about half a million times now, so I’m used to it.”

For more pictures of the new uniforms, click here.

23 comments
espnrefugee0218
espnrefugee0218

Im cool with the mascot....but whoever was supposed to design the new unis took the month off and delegated it to someone with no personality or taste.  Those are really bland and lame.  But oh well who cares 

stagger
stagger

They probably should've put Jrue in front of the screen...

g.jones.scotland
g.jones.scotland

When did Adam Sandler (33) start playing for New Orleans ;)

Shame about the uniforms. Last years "circa '92 Hornets" uniforms were the best in the league. Interesting that neither home or away features the word Pelicans!

MikelArtist
MikelArtist

you better change to pink.... bwahahaha...

mon1
mon1

it sounds feminine for a male basketball team. hhhhey pelicans

MattBugaj
MattBugaj

The Bird-de-Lis logo and the color scheme are wins. The Pelicans name and bland uniforms are not.

PhillipJacobs
PhillipJacobs like.author.displayName 1 Like

The  New Orleans  font  is  to  small.......But  otherwise  Looks  sharp.......And  pelicans  is  better  then  Half  the  stupid  names  in  the  NBA......Clippers , Knicks , Lakers , Heat , Celtics......ALL  of  them  are  NOT  very  intimidating  when  you  ACTUALLY  THINK  of  what  they  are.........But  could  NOT  imagine  them  being  anything  else......So  Pelicans  is  pretty  cool.....

WCoastPro
WCoastPro like.author.displayName 1 Like

@PhillipJacobs I'll add to your list of non-intimidating names. 

Jazz, Thunder, Magic, 76ers, Nets. 

PhillipJacobs
PhillipJacobs

@WCoastPro @PhillipJacobs   This  is  true.......Go  through  ALL  THE  MAJOR  LEAGUES.....Lots  of  names  if  they  were  new  would  be  LAUGHED  at......


DEJ1948
DEJ1948

I guess if the team's new nickname is stupid, and it is, there's no reason not to accompany it with a set of uniforms that redefine the term "blah".   

Rickapolis
Rickapolis

As a symbol, I'd like to see a pelican rampant on a field of mullet.

(apologies to Lawrence Sanders).

eb7ate9
eb7ate9

I like the uniforms. I think New Orleans should be a little larger on the front. The "stripes" on the side outline a pelican's beak so that's different. 

cliffydawg07
cliffydawg07

I'm a keep it simple guy. The unis are pretty good. I like the emblem on the back by the neck.

The team name however....really? That's gotta go.

6marK6
6marK6

Stupid mascot, boring uniforms, sorry team.

WCoastPro
WCoastPro

@6marK6 No matter what they looked like, we all knew you would chime in with some insightful commentary. You didn't let us down.