Posted September 18, 2013

Lakers unveil new black ‘Hollywood Nights’ alternate jerseys

Ben Golliver, Jeanie Buss, Kobe Bryant, Los Angeles Lakers
Kobe Bryant models the Lakers' new black "Hollywood Nights" alternate jersey. (Lakers.com)

Kobe Bryant models the Lakers’ new black “Hollywood Nights” alternate jersey. (Lakers.com)

The Lakers officially unveiled Wednesday their new black “Hollywood Nights” alternate jerseys.

The jersey’s front features the word “Lakers” and the jersey number in purple with gold trim. The back features the player’s name in block purple letters, and both the name and numbers are in purple with gold trim. The jersey also features purple and gold trim running down the sides. The shorts are a direct match to the top: black with purple and gold trim on the side.

“This has been a few years in the process of introducing a black Lakers uniform,” Lakers executive Jeanie Buss said in a video posted to Lakers.com. “In no way will it ever replace the purple and gold traditional uniform that have seen so many championships won. I think the gold is going to pop out on a black uniform and having the purple letters says it all. It’s all Lakers. Hollywood is also a really hard-working town. That’s the major industry of this city and it’s the heartbeat. Hollywood Nights is a tribute to all those people.”

A statement from the team noted that the new look was the result of fan feedback and reiterated Buss’ two themes: that the jerseys are a supplementary look, not a replacement for the traditional designs, and that the name of the jerseys pays homage to L.A.’s entertainment industry.

The organization has consistently heard from fans that a black uniform was desired, and have been working to make that a reality for years. The Lakers have a long history and philosophy of listening to fans, and as a public trust are in the business of serving fan interest, from colors of uniforms up to the ultimate goal of winning championships. The purple and gold uniforms will forever be the staple for the Lakers, with the black ones adding what the Lakers hope to be a cool alternative. The Hollywood Nights theme in part acknowledges the celebrities like Jack Nicholson that have long supported the team, but also serves as a nod to the huge number of people that work behind the scenes to make up one of L.A.’s biggest industries.

Here’s a detail look at the front and back.

(Lakers.com)

The front of the Lakers’ new black “Hollywood Night” alternate jerseys. (Lakers.com)

(Lakers.com)

The back of the Lakers’ new black “Hollywood Nights” alternate jerseys. (Lakers.com)

ESPNLA.com reported in August that the design is one of multiple new jerseys the Lakers will use during the 2013-14 season.

The Lakers will wear short-sleeve jerseys next season in “several” games, according to a team source. The jerseys will be white, the same color as the alternative uniforms the Lakers introduced for the 2002-03 season and traditionally wear on Sundays.

The Lakers will also be adding a black jersey to their uniform rotation next season, according to a league source. The alternative uniform will be part of the league’s city pride series, joining the Detroit Pistons’ upcoming “Motor City” uniforms and the Portland Trail Blazers’ “Rip City” set, but unlike the others, it will still say “Lakers” across the chest. The lettering and numerals will appear in purple with gold outlines and the rest of the jersey material will be primarily black, with some gold accents, the source said.

The Lakers posted a teaser video on Twitter showing glimpses of the black jerseys earlier this summer. The team previously unveiled white jerseys during the 2002-03 season.

L.A. is set to open training camp on Sept. 28. Their preseason opener is slated for Oct. 5 against the Warriors in Ontario, CA., and their regular season opener will take place on Oct. 29 against the crosstown Clippers.

All photos via Lakers.com.

21 comments
bambam824
bambam824

These jerseys are very marketable.

6marK6
6marK6

You know, this is interesting. I have never heard of teams incorporating the color black into their current uniforms, will be interesting to see if this takes off.

Steve Moore
Steve Moore

Let's steal it from Bob Seger and say we didn't.

ElvisHitler
ElvisHitler

If you like these or think these are cool or sweet, prob time for you to come out the closet.

Smoothkaos
Smoothkaos

Not a Lakers fan but have to say that these are actually bada$$!

NizhoniAasteen
NizhoniAasteen

Way to sell some new, overpriced jerseys to the fans!

TeeHolmes
TeeHolmes

Very sharp. I might buy one of these.

FredFlintsone
FredFlintsone

Why not, not going to happen on the court might as well snow the fans with more Hollywood marketing like that that whole Howard/Dantoni that worked out so well, sold a lot of tickets though with that one

sugaslim
sugaslim

i cant wait to see the lakers get slapped silly this year and right around the all star break when they are miles out of the last playoff spot kobe goes down with a mysery injury and fades off into the sunset

GO22JETS
GO22JETS

Chick, Wilt, Jack Kent Cooke are all turning in their graves this evening.

SantosLebroJr.
SantosLebroJr.

bout time this came out,  this been out since 2003  but repelic


Joe R2
Joe R2

Anything to make the fans forget about last year....

lbwaterpoloman
lbwaterpoloman

meh. i think three jerseys is enough.  not a fan of the sleeve thing either.

Voiceover310
Voiceover310

@sugaslim Since the NBA/ABA merger (38 years ago) the Lakers have only missed the playoffs 3 times. You can say whatever you want but the Lakers have proven that they know how to not only win, but win on a consistent basis. 

JoeCabot
JoeCabot

@Joe R2 They can live with a down year or two tossed in among the numerous championship seasons.