Video: Chris Paul’s ‘riquickulous’ moves detailed in new Jordan spots
In addition to lengthier, more iconic commercial fare, Jordan Brand has in recent years done well with shorter spots — bite-sized bits of flash and style that build on the brand’s reputation. In the latest, Chris Paul — one of Jordan Brand’s primary ambassadors — rolls off the full details of a basketball move in laundry list form.
In a second spot, TNT sideline reporter Craig Sager does the ‘riquickulous’ verbal lifting on Paul’s behalf:
And one more for the road, sealing the series with a knowing wink from Paul:
Get SI’s Latest