Posted October 15, 2013

Video: Chris Paul’s ‘riquickulous’ moves detailed in new Jordan spots

Chris Paul, Jordan Brand, Rob Mahoney

In addition to lengthier, more iconic commercial fare, Jordan Brand has in recent years done well with shorter spots — bite-sized bits of flash and style that build on the brand’s reputation. In the latest, Chris Paul — one of Jordan Brand’s primary ambassadors — rolls off the full details of a basketball move in laundry list form.

In a second spot, TNT sideline reporter Craig Sager does the ‘riquickulous’ verbal lifting on Paul’s behalf:

And one more for the road, sealing the series with a knowing wink from Paul: