Posted November 14, 2013

NBA unveils sleeved Adidas jerseys for Christmas Day games

Adidas, Ben Golliver, Brooklyn Nets, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Clippers, Los Angeles Lakers, Miami Heat, NBA, New York Knicks, Oklahoma City Thunder, San Antonio Spurs
New York Knicks

All 10 teams playing on Christmas Day will don the holiday sleeved jerseys. (Courtesy of Adidas)

The NBA and Adidas unveiled Thursday the short sleeve jerseys that will be worn during this year’s Christmas Day quintuple-header. The solid-color “BIG Logo” jersey designs feature an over-sized team logo on the front; the player’s number has been moved from the chest to the left sleeve. “Holiday-inspired” warm-ups and shirts will accompany the jerseys.

Images of a few of the jerseys leaked last week. All 10 sleeved jersey designs that will be worn on Christmas can be seen in the gallery below.

Christmas Day’s quintuple-header will go down as follows: Bulls at Nets (12 p.m. ET), Thunder at Knicks (2:30 p.m. ET), Heat at Lakers (5 p.m. ET), Rockets at Spurs (8 p.m. ET), and Clippers at Warriors (10:30 p.m. ET).

To build the excitement for the annual showcase event and to show off the new duds, the NBA released Wednesday a “Jingle Hoops” commercial that stars LeBron James, Derrick Rose, Kevin Durant, Stephen Curry, James Harden and Steve Nash  in their team’s respective sleeved Christmas jerseys.

In the spot, Rose, Durant, Curry, Harden and Nash shoot jumpers into baskets that have bells on the bottom of the net.

“Tune it up, K.D.” Rose tells Durant.

“That sounds good right here,” the Thunder All-Star forward responds as he hits a jumper to start a procession of jingling.

The five players then continue shoot to the tune of the One-Horse Open Sleigh Christmas carol before James cruises in to finish an alley-oop dunk and complete the song.

“Please tell me the camera was on,” the four-time MVP exclaims as the ad concludes. For a look at how the spot was made, check out this behind-the-scenes video.

The Wall Street Journal reports that the NBA and Adidas are continuing to plug away at the sleeved jersey concept, much to the dismay of traditionalists, who prefer a tank top look. Their reasoning boils down to a belief that a shirt-style uniform has a wider marketing appeal for fans.

“We know fans want to wear the authentic product that the players are wearing,” says Chris Grancio, head of global basketball sports marketing at Adidas. “In the NBA, it’s just harder for fans to do that because a tank top is just a little bit more difficult to wear.”

“A shirt with short sleeves can probably be worn a little bit more effectively than a shirt with no sleeves,” says Sal LaRocca, executive vice president of global merchandising for the NBA.

Adidas unveiled its first sleeved jersey, a yellow Warriors look, in February. A white sleeved Warriors jersey, an orange sleeved Suns jersey, and a light blue sleeved Clippers jersey followed.

Last year, the NBA unveiled its Christmas Day jerseys, which were sleeveless and monochromatic.

Here’s a gallery of all 10 of this year’s Christmas Day jerseys plus shots of Rose, Dwight Howard, Iman Shumpert and Harrison Barnes modeling the new looks:

24 comments
mycomics
mycomics

Makes sense. A "regular" basketball jersey can't be worn by most people. These t-shirt style jersey can be worn by "Joe and Jane six-pack" or Mr and Mrs suburbia -- or more importanty their kids, lol.  More jersey sales. Good move by the NBA.

JohnMalaney
JohnMalaney

As far as Basketball goes,"Sleeves are for dweebs".  The NBA must be gettin a fat paycheck for endorsing these godawful jerseys.  Lose the Sleeves...Please!

suppppppppppy
suppppppppppy

One-Horse Open Sleigh Christmas carol 

How has no one commented on this yet? ....Jingle Bells???

clivep
clivep

I guess the commentators complaining that the sleeved jerseys look effeminate aren't old enough to remember when NBA players used to wear shorts that were so skimpy most teenaged girls would be embarrassed to be seen in them.

EmanuelMendoza
EmanuelMendoza

these look like volley ball jerseys, or some kind of jersey for girls to wear. Horrible idea. 

carjax1202
carjax1202

Absolutely horrible.....God Adidas, you suck.  Hey NBA...can you see the reaction to these pathetic jerseys?  It's not good, but what do you care...never really cared what the fans think.

MMoney0021
MMoney0021

Where can I get one of these....... Express for Men?

6marK6
6marK6

How did any of these sports ever exist without their teams having a dozen uniform combinations to wear?

Jeremy White
Jeremy White

If people don't want to see the NBA go to these sleeved jerseys permanently, then we all need to unite and not spend money purchasing them. Maybe the league will lose a lot of money and decide it's not that good of an idea.

ITATTRACTS
ITATTRACTS

They look like skinny young women in these shirts. 

Bucky182
Bucky182

Remember when basketball players used to wear jerseys and shorts? Knee braces and elbow sleeves were only worn when players were actually injured. This is part of the reason I don't watch the NBA anymore. It's nothing but a me-first fashion show.

PaulS
PaulS

Terrible.  Players will want all photo and video evidence burned in five years.

OwG
OwG

Why does my team have to wear those freaking clown suits??? 

*sob*

BrianGarza
BrianGarza

@carjax1202 i agree.. they look like soccer jerseys or a jersey a girl would wear.  not to mention how plain and boring they are. nba needs to switch to nike.. look at what nike has done with college unis.. way more creative, unique, inspired. it doesnt take the head of marketing to think up a sold color t shirt with the teams logo in the middle.

doghockey
doghockey

@carjax1202 You guys are absolutely hilarious.   These jerseys are basically  t-shirts, something that millions of people wear every day, yet when a few basketball players are going to wear them to work on one day it gets you twisted into knots.

doghockey
doghockey

@Jeremy White I think that you should unite everyone by starting a formal protest.  Take your message to the www and let the world know how you feel.   I won't support your efforts but I will be first in line to laugh at you for taking such a trivial matter so seriously.

OwG
OwG

@Bucky182 

A big part of this is merchandising, no doubt about that.  I would guess more people would purchase a NBA jersey with sleeves rather than the typical sleeveless varity. Even though it looks utterly ridiculous...

sneakypete79
sneakypete79

@Bucky182  I also remember when they actually used to play basketball in the NBA. It has become a joke. Traveling on almost every dunk and drive to the rim, palming the ball, three seconds is now 1 minute. It's a joke.

kablyryan
kablyryan

@Bucky182 some wear the items to prevent getting hurt and do watch then nobody cares.