Posted January 16, 2014

Bobcats unveil new ‘Charlotte Hornets’ logo shirts, hats and gear

Ben Golliver, Charlotte Bobcats, Charlotte Hornets, Michael Jordan
(Bobcats.com)

The Bobcats have unveiled new “Charlotte Hornets” logo gear. (Bobcats.com)

The Bobcats won’t officially re-brand as the “Charlotte Hornets” until after the 2013-14 season, but that hasn’t stopped them from unveiling shirts and hats that bear the team’s new logos.

Owner Michael Jordan unveiled new logos for the Hornets during a halftime ceremony back in December, and gear bearing that artwork will be available for purchase at the team store later this week.

The new primary logo, set in a teal and purple color combination, features a head-on look at a Hornet with a basketball design and the words “Charlotte Hornets” in block letters.

The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

The primary logo can now be seen on the shirts below.

(Bobcats.com)

The Charlotte Hornets’ new primary logo on a white shirt. (Bobcats.com)

(Bobcats.com)

The Charlotte Hornets’ new primary logo on a black shirt. (Bobcats.com)

Charlotte’s new alternate logo featured a profile look at the Hornet, which again has a basketball incorporated.

The secondary logo features a side view of the hornet in an attacking position with elongated wings, aggressive eyes and extended stinger. The body once again consists of a basketball, while the curled body shape represents the letter “C” for the city of Charlotte.

Here’s a look at the alternate logo on a shirt.

(Bobcats.com)

The Charlotte Hornets’ new alternate logo on a gray shirt. (Bobcats.com)

Jordan announced in May that the Bobcats would re-brand as the Hornets shortly after the New Orleans Hornets relinquished the nickname by becoming the “Pelicans” for this season. The original Hornets joined the NBA as an expansion franchise in 1988 and spent 14 seasons in Charlotte before being moved to New Orleans by former owner George Shinn in 2002. Shinn opted to keep the nickname but eventually sold the franchise to the NBA in 2010. In April 2012, the league sold the franchise to Tom Benson, who sought the Pelicans name change to better reflect the team’s home.

The Bobcats joined the NBA as an expansion franchise in 2004. Jordan purchased a majority stake in the Bobcats in 2010. While Bobcats are indigenous to the Carolinas, the Charlotte Observer noted last December that the “Charlotte Hornets” moniker drew its inspiration from the 1700s.

The Hornets nickname in Charlotte dates back to the Revolutionary War, when British General Charles Cornwallis compared the resistance in Charlotte to a hornet’s nest. It has been used in sports by a minor league baseball team (1901-73), an upstart football league team (1974-75) and the city’s first NBA franchise.

Charlotte announced in November that the new Hornets would take on the original Hornets’ popular teal and purple color scheme. The planned re-brand was met with wide approval by the organization’s fans.

Entering Saturday’s action, the Bobcats were 16-24, good for the No. 9 seed in the Eastern Conference. Charlotte is seeking its second playoff appearance in franchise history.

16 comments
lbwaterpoloman
lbwaterpoloman

i dig the logo, but i think a color change may have been in order

cowilliams
cowilliams

the new look logo like good now the team needs to play good too

PanzerDSS
PanzerDSS

Love the new logo and the return of the name.  

6marK6
6marK6

Very innovative! The same color scheme as the original franchise with a slightly less cool logo. 

JohnFerguson
JohnFerguson

The Utah Jazz should give the name back to New Orleans.  The LA could give it's name to Utah.  The Utah Lakers makes much more sense.  LA doesn't have any natural lakes anywhere near them.  Bobcats is a good name for Charlotte; nothing wrong with that.  But, Pelicans is a stupid name.. 

Rickapolis
Rickapolis

I think they look good. Now, if only the team was as good as their logo...

Charles19
Charles19

Way better than the Bobcats nickname/logo.

iAMperezident
iAMperezident

@lbwaterpoloman  Being a citizen of Charlotte, we fought hard as hell to get Purple & Teal back, so don't hold your breath on a color change. 

tbost4321
tbost4321

@6marK6 

Of course they're going to start with a new logo.  That way, midway through the season, they can break out the old stuff, call them "throwbacks" and double their merchandise sales.

derricknc
derricknc

It's the state bird, land of 10,000 lakes (Minnesota) not Utah.

mcgriddle
mcgriddle

@derrickncLakers in LA still makes zero sense though. It'd be like if Pheonix called their team "The Icemen" or "The Polar Bears".

Pelicans is also the weakest name/mascot in all of sports. Way to neuter NOLA.

PhillipJacobs
PhillipJacobs

@mcgriddle@derricknc....No  Cardinals  a  tiny  bird , is  weak.....Lakers  suck....white  SOX , red SOX , Knicks  is  a  pair  of  pants  oooohh  how  tuff......ducks.....Cubs a  baby  bear...Clippers , wow  a  sailboat...So  THINK  about  it  in  comparison....Pelicans  state  bird  of  Louisiana...AND  pretty  vicious  actually....for  those  who  are  clueless  like  you  apparently are.....